The most instagrammed governor in Kentucky’s history currently has a social media presence topping out at an all time high, and he’s decided it’s about time he took advantage of it. One of Governor Matt Bevin’s most recent Facebook videos, a roast of Kentucky’s news media, landed him over 1 million views. The video, while devoid of any solid jokes or catchphrases, still outperformed every other video he has shared, including the one where he called for lawmakers to get to work on a state budget.

However popular the videos have become, the governor explained that not unlike this publication, he’s has had a hard time monetizing his popularity, “Sure the people of Kentucky love me and my social media presence, but that doesn’t pay for all the houses I may or may not live in.”

So the governor has decided to start using his social media platforms to offer Kentuckians a special offer on Ray Ban sunglasses. “Look, it’s my job to help the taxpayers here in Kentucky and it’s my job to make sure the constituents look cool as hell. Is it not then also my responsibility to show people where they can get a great price on Ray Bans,” Bevin asked as he typed names off a census report tagging most of the state in his most recent post.

The governor continued, “When Beshear was in charge he would just come out here and answer your questions about cool factories he had lost the funding for or whatever, but how many shades did that guy sell? Probably like 0.”

In his most recent post, titled ‘Sunset Sale’, the governor is speaking in front of a green screen that projects alternating vacation scenes behind him, as a midi version of Elton John’s “Don’t Let The Sun Go Down On Me” plays softly behind his boisterous sales pitch. “My fellow Kentuckians, where I live is no one’s business, but getting you a discounted rate on some great sunglasses is my business.” “While my boy, Donald Trump, is out there trying his best to ban muslims, we’re back here literally banning the RAYS FROM THE FREAKIN’ SUN.”